- Trendy AF by Autofluencer
- Posts
- April Acceleration: Keep Up!
April Acceleration: Keep Up!
The race seasons are picking up speed, new partnerships are in motion, and yes—social’s still a wild ride! Let’s dive into what’s trending.
Hey all!
In this month’s Trendy AF, we’ve got a new Creators & Coffee with Racer On Demand, trends we’ve been seeing, creator tools, new partnership announcements and brand partnership opportunities!
As racing seasons are picking up and so many of you are crazy busy, DON’T FORGET TO POST! Just do it. It can be raw, it can be shaky, but it has to happen! And be sure to mention your sponsors and brand partners in your content - that’s how they track you, so get it done! If you miss the latest trend, fine - it may not have worked for you anyways, but what will work?! Consistency. It’s not sexy, it ain’t glamorous - but social media platforms want your loyalty - you may not love it, you may not like them, but that’s the world your sponsors live in…for now.
Want to diversify out of social so you’re not a slave to the mega-platforms and their algos? Get a newsletter going - scroll down to see how to sign up for a beehiiv one. Sell merch (see Creators & Coffee for this week). Think outside the box. And most importantly, stay focused on doing what you love - that’s your content - capture it.
Got thoughts about partnerships, the latest trends, what’s working or not working? We’d love to have you as a guest contributor - drop me a line at [email protected]!
Much love,
Erica Sietsma
Autofluencer Founder
Morning Routine Reels: Have you seen the viral morning routine reels from former football player and fitness influencer, Ashton Hall? They entered into the automotive industry and we saw Jon Porto from DriftHQ doing his own hilarious version here.
Chat GPT Toys: This trend is blowing up on all social media platforms! If you haven’t done at least one, make sure to try it and post it! Check out this YouTube video for a walk-through of how to do it.
“Create a picture of me as a child's toy character with a bit of an animated feel in a fitted black v-neck t-shirt with the autofluencer logo centered on my chest and black jeans and white sneakers showing, as if it were displayed in a transparent plastic packaging, blister vintage packaging model all under plastic. Include my name Erica Sietsma with the title Founder & CEO with the AUTOFLUENCER logo at the top of the package. Make the package edgy motorsports inspired green and black. And include supporting item accessories, like a fun stanley mug with tea bag hanging out, cell phone with autofluencer logo on case, and autofluencer logo on notebook.”
Make sure to attach images along with the prompt! We used a picture of Erica and a few different Autofluencer logo styles.
In this week’s Creators & Coffee, Amanda and Chris Van Den Elzen from Racer on Demand share how they built a motorsports lifestyle brand that thrives both on the track and online. Their aim is to reshape the racing industry by building a platform that strengthens connections between racers and fans, while bringing a modern approach to motorsports marketing.
In this episode, you’ll learn:
• How to sell racer merchandise more effectively
• Where to find educational resources on sponsorships
• Why community and authentic connections will help you build your brand
“The number one reason that (racers) were were selling merch was to get their name out there. And because of that disconnect (between racers and fans), they weren’t making a profit. They were selling it at a loss or at a net zero. So that’s the number one thing that we fix on our website.” Amanda Van Den Elzen
Learn the trends we’re seeing in the data & cool tools that’ll help you grow your content!📱✨
-Black GoPro HERO13 Creator Edition: This was a highly recommended tool from our first Creator Roundtable. You can film in widescreen, but easily export into vertical video - great for dual purpose content! (Thanks Kyla for the tip @offroadingky) Check it out here! Do you already use it? Share you success stories with us- DM us.
-Non-Native Posts vs Native Posts:
Why Native Posting is Preferred:
Better Engagement & Visibility: Platforms often favor native content in their algorithms, boosting reach and interaction.
Access to Unique Features: Native posting lets you use exclusive tools like Instagram Stories
Fewer Technical Issues: It reduces the risk of glitches that sometimes come with third-party tools.
When Third-Party Tools Help:
Efficiency: Great for managing multiple accounts and scheduling content ahead of time.
Insights: Many tools offer in-depth analytics and reporting.
Key Takeaways:
Content Quality Matters Most: Whether native or scheduled, content should be engaging and platform-appropriate.
Test and Adapt: Try both methods and track what delivers the best results for your brand.
Conclusion: Native posting often leads to better performance and platform compatibility, but third-party tools can still play a strategic role in content planning and management.
We want to celebrate YOU! 🎉 Did you land your dream partnership? Send us your big wins!
Here are some BIG WINS from creators of all sizes that we’ve seen this month so far:
Check out these brand campaigns in Autofluencer! 🔑 And Pro-Tip, make sure to READ the campaign description before submitting your proposal! If it’s an affiliate/ambassador program, it won’t be paid up front and they may not be looking for you to create content.
❗❗ Newsletter platforms like beehiiv give you CONTROL over your audience, unlike the ever-changing social media algorithms. You can build a loyal subscriber base and make money through paid subscriptions, sponsored content, and more, all while growing your community and income on YOUR terms!
They just launched a new direct newsletter sponsorship program that could be great for some of you larger creators (get PAID for your newsletter from brands!) and they even have a calculator on their site where you can see what you could make monthly and I think some of you could do WAY better with the direct sponsorship options.
Subscribe to get your own Beehiiv Newsletter! 🐝
Haven’t set up your Autofluencer profile yet? Get on it! It's FREE and it gives you access to your social stats, partnership insights, and new brand opportunities! 👇