🚨Are You Sponsorship Ready?!

Brands are starting to think about their 2025 programs - are you renewal ready?! Have you sent out your reporting? Or even looked at it? šŸ‘€

How are we already in the start of August?! Where did summer go?! Why are kids already going back to school?! More importantly - ARE YOU READY FOR SPONSORSHIP RENEWALS?! Have you put your best foot forward? Have you shown your brand partner how freaking awesome you are and all of the value you’ve driven for them by getting EYEBALLS and engagement around content about them?! Ensuring you’re not only a lock for the 2026 season - but maybe you’re a good candidate for a bigger partnership?!

If your response to that question is not, ā€œHELL YEAH, I’M READYā€ - then this edition of Trendy AF is for you my friend!

Literally every brand call I’m having right now is about renewing partners, structuring 2026 campaigns and opening up the application process for new partners. We’re actually redesigning that process so it’s easier for both sides! And as part of this, our current brand partners are starting to go through reporting and asking us questions about the data they’re seeing. If your sponsor partners aren’t yet using AF (and like 99% of the industry isn’t since we’re still a little bebe startup) - then this is your opportunity to put some dope reporting in front of them showing them your Earned Media Value YTD and front-ending the conversation. OR, you pull the numbers and are like ā€œoh dang, I better step it up before I send anything overā€¦ā€ because you still have a little bit of time before it gets serious!

So read on and if you need any help, you know how to find us! (Chat…it’s the chat on our site…OR you can also DM us on socials - we do a lot of social support as well!)

Much love,
Erica Sietsma
Autofluencer CEO & Founder

PARTNERSHIP OPPORTUNITY šŸ”„

Advanced Fuel Dynamics, leaders in flex-fuel and ethanol sensing tech, is looking for authentic creators who live and breathe high-performance builds!

AFD’s plug-and-play solutions like the ProFlex Commander, E‑SENSE Fuel Content Sensor, and DXI unlock real horsepower gains, E85 flexibility, and smart diagnostics. No tuning required.

They're looking for creators with hands-on build experience and real influence in the performance car community. Ideal partners are building content around:

  • Late-model Mopars (Hellcat, TRX, Trackhawk)

  • GM V8 trucks/SUVs running 5.3L, 6.2L, or 6.6L engines

  • 2020+ Shelby GT500s

  • Or other high-powered E85 builds

Content should be a mix of install walkthroughs, technical breakdowns, and track-tested performance.

In exchange, AFD offers flexible partnerships, from one-off installs to long-term ambassadorships, including free products, affiliate earnings, and paid projects depending on your fit and reach.

If this sounds like you or someone in your network:

ICYMI: MEGAN MEYER ON THE IMPORTANCE OF REPORTING FOR BRAND PARTNERSHIPS & SPONSORSHIPS ✨

Mult-time NHRA champ, Megan Meyer, joins Erica Sietsma to chat about Earned Media Value. Megan shares how she’s turned social media reporting into long-term sponsorship success. From manually tracking metrics in spreadsheets to now automating insights with Autofluencer, Megan explains how Earned Media Value (EMV) helps prove her value to sponsors.

Hear from Erica on why:

  • Consistent reporting keeps sponsors coming back

  • How Autofluencer saves hours with automated performance insights

  • What Earned Media Value (EMV) is and how it turns engagement into dollars

  • How racers and creators can use free tools to prove their worth and build sponsorships

ā

ā€œThe next time you are approaching a brand or they come to you and they’re like, hey, we’ll just give you a commission or a percentage off… you can be like, no, hey, look at this report I did for this brand with these few posts. It generated 2,000 earned media value. So I need to charge them at least $2,000ā€

Megan Meyer

SOCIAL MEDIA HIGHLIGHTS šŸ†

Here are some awesome social posts about racing, creating content, sponsorships, and Autofluencer’s reporting that have caught our eye lately!

Love using @autofluencerog to track media performance for our sponsors…

Hitting the track is only half the job. Working with our partner @autofluencerog
If you are looking for a way to streamline all your channels into one easy to understand platform to help show ROI when it comes to social media check them out at Autofluencer.com…

Want some tips to score your next sponsorship straight by someone who looks at your applications? šŸŽÆā€¦

When it comes to safety, I’m trusting Simpson Racing and RaceQuip to keep me covered and protected from head to harness….

Orlando was wild. Had some solid runs, made some changes, and kept pushing all weekend. Grateful for the team, sponsors, and everyone who came out — onto the next…

Huge thanks to the @nhra for welcoming creators to experience the thrill up close. My first NHRA race did not disappoint—top fuel and nitro funny cars shook me to my core -literally!…

WHY YOU SHOULD SEND REPORTING TO YOUR SPONSORS (EVEN TO THOSE WHO AREN’T PAYING YOU) šŸšØ

1. Shows Tangible Value

  • Helps brands understand the ROI beyond vague impressions (ā€œwe posted about youā€ becomes ā€œwe generated $50K+ in Earned Media Value this quarterā€)

2. Keeps You Top of Mind

  • Brands may partner with many creators and can’t track every tag or post. Consistent updates guarantee they see your work, instead of hoping they spot it on social media

3. Strengthens Renewal Conversations

  • Sending reports regularly builds a track record of value, making it way easier to lock in renewals. Even quick monthly or quarterly check-ins can go a long way in keeping the partnership strong

4. Saves the Brand Time & Effort

  • Most brands don’t want to dig up performance data themselves. Sending ready-made insights makes you a more appealing, ā€œeasy to work withā€ partner

5. Gives You Creative Insights

  • Reviewing your own performance data shows what content resonates (e.g., certain video styles) and informs future strategy so you can replicate high-performing posts

6. Educates Brands on Your True Worth

  • Many brands underestimate organic creator value compared to their own posts, which often get less engagement. Earned Media Value puts a clear dollar figure on your work, factoring in reach, engagement, and ad savings

7. Opens Doors for Higher-Paid Deals

  • Past reports give you solid proof of your value, so when it’s time to pitch new sponsors, you can back your rates with real results, not just ā€œexposure.ā€

And if you DO send Autofluencer Reporting to your sponsors and they’re like ā€œWHOA - THIS IS SO AWESOME - WE WANNA DO THIS,ā€ then you can get PAID! šŸ’°

Just do an email intro with your brand partner and us ([email protected]) and if they sign up - you get paid their 3rd month’s payment! (Packages start at $249/mo!)

CHECK OUT BEEHIIV šŸ

Newsletter platforms like beehiiv give you CONTROL over your audience, unlike the ever-changing social media algorithms. You can build a loyal subscriber base and make money through paid subscriptions, sponsored content, and more, all while growing your community and income on YOUR terms!

They just launched a new direct newsletter sponsorship program that could be great for some of you larger creators (get PAID for your newsletter from brands!) and they even have a calculator on their site where you can see what you could make monthly and I think some of you could do WAY better with the direct sponsorship options.

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