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- Creativity Beats Trend Hopping
Creativity Beats Trend Hopping
Standing out doesn't mean just chasing trends. The best collabs happen when creators build their own trends with authenticity.
Erica Sietsma
September 02, 2025
After the long weekend Labor Day weekend, we're feeling extra grateful for all the creative creators out there!
So for this short & sweet edition, we’ve been inspired by creators who are authentic and creative with their content, not just hopping from trend to trend, but building something original.
One reel we loved came from @fyres.garage, where she summed it up perfectly:
“People are trying to trend hop and then it creates all these accounts that are just like, copy/paste, which isn’t a bad thing… but I got into cars and motorcycles because I thought it was cool that you could give 5 different people the exact same car and then they would all come up with like different builds.”
And make sure to scroll down to weigh in on our latest poll. We’d love your take on a new page that’s been posting drag racing AI content. Is it creative or a catastrophe?!
- Autofluencer
CREATOR HIGHLIGHTS 🏆
What are you doing to create trends while staying authentic? Are you experimenting with unique and creative ways to promote a product, brand or cause? Here are a few creators we’ve seen doing just that!
Lalafox92 keeping her Pennzoil partnership creative with high quality storytelling, relatability, and cars in action! |  Always in a rush, especially to put the new @heatwavevisual arctic photochromic shades to work! SEE YA!!! 🕶️🧊 Matt Field promoting his Heatwave shades in a fun and creative way. |  Let’s Keep Race Tracks Alive… Hyperactivity using his platform to bring awareness to keeping tracks alive. |
THROWBACK: ZEE DRIVES ON CREATORS & COFFEE ✨
Zandara Kennedy, stunt driver, stunt coordinator, and the first Canadian woman in Formula Drift shares her journey from film to motorsports and how creators can stay authentic while building partnerships.
Highlights from this episode:
Why storytelling is better than product placement in sponsorships
Tips for creators: ask brands what message they’re trying to convey, define you’re story, and stay true to your audience
Why creative freedom (with clear boundaries) leads to the best brand collaborations
“I'm always trying to figure out ways that we can creatively engage curiosity, or tell a story, or use a product”
CREATIVE OR CATASTROPHE? 🤯
Have you heard of SFMP (Skeeter Flats Motorsports Park)? Don’t worry if you haven’t. It’s an AI GENERATED drag strip and has been posting on Instagram, Facebook and TikTok.
Aaron Robinson among many others have been loving it!
But it begs the question, is this creative or the opposite… a catastrophe?
Creative or Catastrophe? What do you think? |
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They just launched a new direct newsletter sponsorship program that could be great for some of you larger creators (get PAID for your newsletter from brands!) and they even have a calculator on their site where you can see what you could make monthly and I think some of you could do WAY better with the direct sponsorship options.
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