- Trendy AF by Autofluencer
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- Partner Spotlight: Advanced Clutch Technology
Partner Spotlight: Advanced Clutch Technology
Deep Dive into the Advanced Clutch Sponsorship Program in this Week's Trendy AF!
Erica Sietsma
July 28, 2025
Rich, Alejandra and Eric over at Advanced Clutch were the first to say “heck yes, we want to use Autofluencer” when we launched our pilot in March of 2024. Since then, I’ve gotten to know this team who are passionate and committed to the industry and provide clutches to over half of the Formula Drift drivers through their sponsorship program.
Go on a deep dive with me and Rich as he breaks down what they look for in drivers/partners (you don’t have to be a drift racer) and how partnerships are evolving in the enthusiast economy!
And then check out some highlights from their current partners who are sharing their love for ACT!
Erica Sietsma
Autofluencer CEO & Founder
ADVANCED CLUTCH TECHNOLOGY 🔥Since 1994, Advanced Clutch Technology has specialized in delivering the highest performing driveline components for the automotive industry. Through outstanding customer service, product quality and reliability, ACT has earned a reputation as an industry leader. This commitment to excellence has supported race teams to numerous victories and championships around the world, and allows us to offer the same winning results to you. |  |
CREATORS & COFFEE 🔔
Rich Barsamian, VP of Sales and Marketing for Advanced Clutch Technology, breaks down the company’s philosophy behind its sponsorship program that supports over 50 drivers across Formula Drift, drag racing, and muscle car scenes and more.
In the full episode, you’ll learn:
What ACT looks for in a sponsor partner
Why the best product feedback still comes from racers and drivers
Why relatable, authentic, story-driven content beats follower count and one-off viral posts
How ACT avoids sponsor overload
How they use Autofluencer to track content impact and make smart decisions
Rich’s rule: Don’t measure what you’re not going to use!
If you want to understand how one of the most respected companies in motorsports runs their program, this episode is for you!
““Create partnerships that work well both ways. So it can’t just benefit the manufacturer, it also needs to benefit the sponsored person or driver.”
TEAM ADVANCED CLUTCH 🏆
Here are just some of Team ACT’s sponsored drivers and what we’ve seen them doing on social! Lots of race recaps, appreciation posts and product install reels.
 …Huge thank you to my partners, my team, and everyone who continues to support me. 🙏  ACT clutches are so good, we use them on both our pro car....and our practice car! Check out @advancedclutch and hit us up with any questions on how they work on both levels of cars… |  ACT LITERALLY COMING IN CLUTCH!  @advancedclutch since day one in all the race cars. Best clutch in the business. If you know then you know. The Demo Supra had 2 years on the same clutch and it was time for a fresh unit… |  Orlando was wild. Had some solid runs, made some changes, and kept pushing all weekend. Grateful for the team, sponsors, and everyone who came out — onto the next…  Snaps from a solid day of practice 🚗💨 Ready to turn it up during tomorrow’s competition 🤘🏼… |
ADVANCED CLUTCH TECHNOLOGY SPONSORSHIP PROGRAM 🤝
Advanced Clutch Technology’s sponsorship program accepts proposals throughout the year, but decisions are made between September 1 - October 31!
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