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Who’s Fueling the Industry with Collabs & Content?
Erica Sietsma
June 05, 2025
Happy June y’all!
As some of you know, I “fell” for this industry thanks to the passion, dedication and hard work of YOU, the creator. While Autofluencer started as a solution to help brands manage and measure their partnerships, as we did more and more interviews within the industry to learn how we could build something valuable, it was the creator interviews that truly inspired me. I wanted to build something that would enable you to do more of what you love and in the next week, we’ll be announcing our new creator reporting which will help you show the value your bring to your partners and it’s FREE to you. But, in prep for that, we wanted to celebrate and highlight some of the awesome partnerships your hard work and content are making happen!
Huge congrats to all of you who do the work. Who never quit. Who follow your passions and make dreams come true. And while we can’t recognize e’rybody who announced partnerships these past couple of weeks, if you have one you’re proud of, tag us on socials and we’ll share there!
Also, at the bottom of this newsletter, is a LinkedIn post from the CEO of our newsletter company, beehiiv, talking about the features in their platform that can help you make PASSIVE INCOME! We know this industry ain’t easy to make money in - you need products to make your cars go faster, perform better and look cooler, so that is a main form of currency for so many of the brands, but a newsletter strategy can help you earn money and it reduces your dependency on the social networks. As we all know, the socials OWN your destiny if you don’t diversify. And a newsletter is a great first step - use your socials to get people to subscribe and then you can LEGIT just use your social to populate the newsletter so your community never misses your updates regardless of what’s happening with the algos! Use our link to sign up for your own beehiiv newsletter and we’ll help you get yours setup, We’re working on a tool/service to help creators generate newsletters even faster, but in the interim, we will share the concept for free with you for to help you get off the ground. It’s not hard, just takes time and effort!
Much love,
Erica Sietsma
Founder & CEO
Autofluencer
PARTNERSHIPS WE’RE LOVING 🏆
We’re all about shouting out the creators and brands who are announcing new partnerships and bringing creativity to their content. Here are just a few that have caught our eye.
 #Sponsored The kids’ first time working on a diesel, thanks to @shellrotellat… Partnership Post:  SOME EXCITING NEWS!! New Partnership: |  It's Christmas in June! Thanks to @qa1motorsports!… Partnership Post:  We’re thrilled to have welcomed @ecumasterusa as a partner for the 2025 Formula Drift season!… New Partnership: |  NEW SPONSOR @surecanusa New Partnership:  Excited to announce a new partnership with @radfloshocks on the two seat Pro Spec Truck… New Partnership: |
FAVE POSTS 🔥 Why do we do it??… #1. Hot Shot’s Secret explains what they get out of motorsports sponsorships and why they do it. Hint: It helps them make better products for you!  WE WANT TO SPONSOR YOU! 🫵🏼 – We breakdown what it takes to get a sponsorship and what mistakes to avoid! Link to video in our bio!… #2. Konig Wheels USA breaks down sponsorships and why it’s a value filled relationship. |  Thank you, thank you, thank you! I've been waiting for this milestone for a little while now. It started to feel like I wasn't going to get there, but here we are!… #3. That Track Channel hitting 50,000+ subscribers on YouTube! If you follow Gary, you know he’s been hard at work!  We are Telly Award winners! Excited for our branded content team and our awesome partners at Nissan Motor Corporation!… #4. Donut Media became Telly Award winners for branded content in the automotive industry!  Holy air ball. When you know, you know, ya know?… #5. Maddie getting on the #HolyFreakingAirBall trend! |
CHECK OUT BEEHIIV 🐝
Newsletter platforms like beehiiv give you CONTROL over your audience, unlike the ever-changing social media algorithms. You can build a loyal subscriber base and make money through paid subscriptions, sponsored content, and more, all while growing your community and income on YOUR terms!
They just launched a new direct newsletter sponsorship program that could be great for some of you larger creators (get PAID for your newsletter from brands!) and they even have a calculator on their site where you can see what you could make monthly and I think some of you could do WAY better with the direct sponsorship options.
